Before the first tee shot of the season, Kevin and I sat down to map out a plan for his year as a teaching professional. The goal was more than a calendar full of lessons. It was about building trust, reputation, and rhythm.
We started with value-first programming—junior and ladies’ drop-in clinics at a price that made participation easy. Kevin would help lead them, get paid for his time, and more importantly, get introduced to our golfers.
I told him, “These clinics aren’t just about income. They’re your handshake to the membership. Show up sharp. Teach well. The money follows the trust.”
To support him, we streamlined the booking process—no more back-and-forth texts. He got his own page on our website and an online scheduler to make connecting with students simple and professional.
Then we got strategic. I laid out a model that works:
- Offer juniors and ladies slightly lower rates to build a steady, weekly foundation
- Fill the gaps with premium-rate adult lessons
- Let consistency drive the business, and quality round it out
Last week, Kevin came in smiling. His book looked exactly like we’d drawn it up—strong junior base, loyal ladies’ clients, and premium adult lessons in between. Steady. Sustainable.
It’s helped more than just his business. With Kevin teaching consistently on our range, range use is up 20% over last year. That’s a win for him, and a win for the club.
This is the best practice facility in Davison—and we’re using it the right way.
I taught him how to chip.
I’m proud to teach him how to build a business too.
To read this from the General Manager’s point of view, visit the full blog post at https://www.myjlstory.com/